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Hi Use the keywords that people use to describe what you're offering. It sounds like you might not have a keyword problem, but rather maybe you're not quite sure what exactly the site is offering, what the architecture is, and what products, services, functions etc you will be offering. What are people going to be able to do on your site?  Why would they want to come to your site?  What will it offer that's so engaging and attracts visitors?  What's your "unique selling proposition"? I hope I don't come across as trying to dodge your question, but I think if you can clearly answer these questions, it might make your keyword research much easier. Also - be sure you're using "exact" and "phrase" match in adwords tool, not "broard" - broad numbers are unrealistically high. 39% is not too high for competition, in my experience. Also, are you "branding" your website?  That's very important these days of course. Hopefully this gives you some ideas! -Dan