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The quality of the interview will determine if people flock to your site.  It could be a rare opportunity to bring new clients, sponsors, or evangelists.   Prepare for them.  You have an opportunity to make people say WOW! or snore. Consider the topic of the interview and the content of your site, and decide what you want people to see when they land. Have your best and most relevant content clearly promoted. If there is great content for this audience that you don't have but could have, do whatever you can to get it.

Hi Robert, Thanks for your reply, yes that's exactly what I was thinking I've ended up with regimental descriptions and keywords across all collection pages in the hope of just increasing search based on the keywords. The website was up and running for some time before I started to try and tidy it up and optimise the pages. My worry was affecting the keywords I was already ranking for (that particular page ranks quite high for some more specific keywords associated with 'antique door handles') which is sort of why I ended up with lists of keywords. I'm going to have to do some research, writing content is not my strong point, would you have any suggestions on where to start with some research? I've been working on some quality links but not easy, the 2 relevant ones I had dropped off. All those images of the handles are associated to other listings I have. I had briefly looked at the product schema but looked a bit complicated for me but I'm going to have a relook. Thanks again for taking the time to respond, its appreciated. Paul. N