Welcome to the Q&A Forum

Hi Anthony, My suggestion is to try to rank as #1 for your chosen keyword. Analyze the traffic for each keyword, how well they convert, the relevancy of the keyword to your content, etc. Focus on your chosen keyword and try not to balance between multiple keywords. The rewards for ranking in the #1 spot for a good keyword are huge. If you feel the secondary keyword phrase has value, you can always build a second page and focus on the additional phrase. I recognize the keywords you offered are just examples, but "beer brewing" has 2.7 million searches per month whereas "ways to make beer for small breweries" has zero. Optimizing for long tail is fine but you want to earn the #1 spot for long tail to make up for the reduced traffic flow.