Welcome to the Q&A Forum

you may find this discussion helpful: Moz discussion on footer links The opinion is fairly divided on getting links on client sites. The best bet would be to try it out with some of your client sites and analyze the results for yourself. If you experience a drop in your rankings, get rid / no follow the links.

I believe you would have to strike a balance between an attractive tagline with using keywords. Using keywords in the eyes of search engines is definitely important, but you don't want to be using a boring tagline that makes your product commonplace. More importantly, its not about where you place your tagline, but using the appropriate tags with your headline. Using the tag for your tagline is more appropriate and gives more SEO value than , since search engine crawlers will look out for tags first to determine what a website is about.

Thank you for your response. Does anyone else feel as though no following these links would be my best bet?

Appreciate your response Karl and Martijn. The tabs at the bottom have been there prior to me coming on board with Appointment-Plus back in August 2012. I attempted to adjust the content in those tabs back in January 2013. The result in adjusting those tabs was a drop in rankings. 1. Are you sure your main keywords you've used before are still on the new page? Yes the main keywords are on the new page-scheduling software, online scheduling software, appointment scheduling software, etc. **2. Was it just the homepage rankings that fell or is it a site-wide issue? ** We took a hit site wide due to Panda/Penguin. However, after the release of the new homepage 3 weeks ago and a google recrawl of our site, I have seen further loss in rankings. Thank you for your responses, Connor Bringas SEO Specialist Appointment-Plus