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Hi Kane, thanks for that. After a fair bit of trawling the internet I eventually found the article below which provides a great way of doing what I wanted. For anyone else with an application built on rails (of which I'm sure there are quite a few!) then the following might make a lot of sense to those wishing to utilize the benefits of a Wordpress blog platform: https://medium.com/@parterburn/wordpress-inside-a-ruby-on-rails-app-c324fbf39ad8

Thanks Miriam, the problem is that for each franchise territory we only have 1 physical location any often 30+ locations within that territory where we want to rank. Perhaps I should place an image of the phone number to avoid this as from a usability perspective its annoying not to have the phone number readily available?

Kathryn, All the advice so far is solid, and live by the link provided by Miriam. I would also suggest ensuring a few items. Solid directory management practices (Moz's new tool looks like a great start) will certainly help, including areas served on pages where possible (Google +, Yelp, etc.) Connect with and get links from local BBBs, Chambers of Commerce, and other local non-directory type business listings. If your cleaning services are commercial, and you have any .edu or .gov customers, see if you can gain any links from these sites. A blog article, a news item thanking you for a contribution, anything. Highly local, and a lot of value.