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Hi Anthony, Thanks so much for answering my questions. When you wrote, "There is other groomers that have 2.4 stars and are shown on the local pack while we aren't.. I just don't get it. They are also right next to us so location isn't the problem." .... my first thought was that you might be being impacted by the Possum filter. This filter specifically has the effect of filtering out businesses that are in the same building or couple of blocks with other businesses in the same business category. However, when I do a search for "dog grooming des plaines il", your listing is not being filtered out at the automatic zoom level of the map (which would be diagnostic of this being Possum). I see you ranking in the 8th position when I click on the Google Map in the local pack and look at the Local Finder view. So, while this isn't a straight-up case of Possum, because your listing is visible but is simply ranking lower than competitors, what I do see is that you are in a location that is very densely populated with dog groomers. Google is having to choose between a whole bunch of competitors located within a very tiny area, and - for some reason - they are choosing your competitors over you. And I concur with you that the fact that you are ranking #1 organically for this term, but are not #1 in the local pack is weird. I have some specific recommendations for you, which I'll number: I recommend that you go through the exercise of doing a competitive audit between yourself and the top ranking business in the local pack. Here is a blog post of mine, including a spreadsheet, which will walk you through that process: https://moz.com/blog/basic-local-competitive-audit I just ran your business through Moz Check Listing and your citations look in great shape, with the exception of a few duplicate listings you should fix: https://moz.com/local/details/JTI1N0IlMjUyMmxvY2F0aW9uX2lkJTI1MjIlMjUzQSUyNTIyNGE1ZjJjMDAtNzE2Yi0xMWU3LTgzOWMtZjUyMzYzMTM5ZWY0JTI1MjIlMjU3RA== I highly recommend that you equip the franchisee at that location to answer the Google Q&A the business received and that they start using Google Posts on a weekly basis, as both could possibly start to bump up local rankings for this location. I recommend that you look further into populating Google Q&A with some of this location's FAQs, as well as answering public Qs that come in. Finally, I recommend you take a look at this post by Joy Hawkins from a couple of years ago regarding ranking highly organically but not in the local packs. Not sure it's applicable to your scenario, but it would be worth reading in case any of it rings a bell to you: https://searchengineland.com/rank-high-organically-not-locally-case-study-240692 Please, feel free to come back with further questions!