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Good answer. I didn't think about looking at top pages or fetch and render. Interesting finds there, for sure. The top 10 pages according to OSE are: http://mywebsite.com/ http://mywebsite.com/?id=P8426&shouldPaginate=true&categoryId=3865 http://mywebsite.com/?cbg_tz=360 http://mywebsite.com/ISES-Wedding2008_Ritz/index.html http://mywebsite.com/about/40_0_916.html http://mywebsite.com/all-dolled-up/15_8_585.html http://mywebsite.com/beautifully-human/21_17_487.html http://mywebsite.com/belly-and-baby/20_13_371.html http://mywebsite.com/belly-and-baby/20_15_373.html http://mywebsite.com/belly-and-baby/20_28_409.html #1 is the homepage, it's fine. #2-#4 are duplicates of the homepage... have no idea how/when those were created. The remainder are all very odd 404 URLs. When put into fetch and render, #1 and #5-#10 show what is expected. #2-#4 show as a redirect to the homepage (yet, I get a 404). When I check #2-#4 in a response header tool, like SEOBook, it shows redirects to some other odd page (http://www.mywebsite.com/xmlrpc.php). That I know of, there hasn't been a penalty message in GWT. I say that because there is no message in GWT, and the client hasn't reported seeing any message prior to this happening. Thanks for the feedback Carson, I appreciate it. I like the story about the IP address being tracked back to a competitor - sneaky!

Are you able to upload the back links or would you like me to grab the back links for your site? Then run it through deep crawl we can see if the old back links match and make them match if needed? I would love to see the deep crawl result. remember deep crawl will help you as well Hope this is of help, Tom