Questions
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What value could you expect from the use of schema.org metadata?
I haven't seen a case study although everyone has been showing this with Google Recipes. The one issue that has come up is that by making it easier to display info in the SERPs there is a possibility that people may never click-through. For example, if you are searching for movie times or the length of a music recording or the time of event you can get that information on the SERPs and never make it to the page. So GYB want us to neatly package our info for them but then they benefit because people search for something else rather than spending time on our sites.
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