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Hello Andreas, alankoan123 made some good points in terms of creating an efficient blog structure. I will address your questions directly: 1) Would it benefit us to host these two blogs on different domains? From a marketing perspective, yes. Having separate domains that are equally accessible and memorable increases your chances of customer involvement and therefore increases your chances of completing an objective, whether it is traffic, conversions or market penetration. This will require dedication, time and resources, but 2 blogs which speak directly to separate clientele is a good idea if you can't bring them together reasonably easily. As for SEO, this is a tool you would use to help your blogs get found (along with content marketing, among other things). Having 2 blogs will not help your SEO directly. Having a good SEO approach will help your 2 blogs. We are also wondering if it would help our hurt our SEO to take the content related to our corporate blog and move it to the new domain? Depending on who you talk to, it might not help or hurt you. Moving content simply requires a 301 redirect which effectively moves all "link juice" from one domain to another.  There are arguments (and some evidence) that shows that small levels of link strength are lost during this process, but it isn't sufficient for you to be concerned about it. A redirect can help you if it makes your brand more visible, enhances customer experience, or otherwise improves your sites trust metrics according to Google. Long story short, your needs and strategy should determine  your next move. If you have the resources to create 2 blogs and move your current blog to them using 301 redirects with minimal cost and effort to yourselves, then it is probably worthwhile. If you are short on resources, perhaps another approach is necessary. Either way, your SEO will not be heavily impacted as long as you follow best practices regarding your 301's and in putting up your blogs. Cheers and feel free to pick my brain further if you have questions. Best regards, Rob

Not an expert on JS by any stretch, but Richard Baxter at SEO Gadget suggested this post: http://seogadget.com/javascript-framework-seo/ It's focused on Angular JS, but a lot of the core principles should apply more broadly.