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Do you mean that you are copying your competition and putting links to your site on forums and on blog sites?If this is the case then I think the links are of little value and can actually lead to penalties in the SERPs. Please see this response to a similar question regarding these types of link: http://www.seomoz.org/q/blog-comments-good-for-seo Also see this Q&A for sensible link building advice: http://www.seomoz.org/q/drowning-in-a-sea-of-link-building-advice