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I'm glad those resources helped! There are lots of things you can do. You can frequent forums or Facebook groups to see what your target audience are talking about. Start discussions on Twitter or other social platforms. You could also put some content live and see if it resonates. I would recommend starting with this Whiteboard Friday on knowing your audience https://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday And this one on more data driven audience analysis https://moz.com/blog/discovering-which-sites-your-target-audience-visits-whiteboard-friday Let me know how you get on Cheers! Jo