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To your first question, have you looked at adding utm_ parameters to your ad URLs? You might be familiar with utm_ parameters from AdWords. They can work in exactly the same way for Facebook ads (but of course note that auto-tagging doesn't work for Facebook, so there's a little more work involved). For example, if I was advertising the Moz.com home page in my Facebook ad, I'd change the ad URL from https://www.moz.com to: https://www.moz.com?utm_source=facebook&**utm_medium=cpc**&utm_campaign=summer_sale&utm_content=ad_variant_1 You can use Google's URL builder to get an idea of this, but if you need to add lots of these across a large Facebook campaign, you'll be better off with Facebook's Power Editor. As long as you set the utm_medium to 'cpc', as I have above, Google Analytics can start to record these as paid traffic, rather than "Other".

Hello Amanda, Speaking to issue #2, it sounds like a cross domain tracking issue. These resources should help you resolve the issue: Self-Referrals - https://support.google.com/analytics/answer/6350128?hl=en How to Fix Self Referrals in Google Analytics - https://threeventures.com/how-to-fix-self-referrals-in-google-analytics/ Hope these help! Best, Joe

Do not try keyword stuffing of your main keyword in the article or your page. It will do a negative effect on your page SEO. I'm working for the page nutrition veganliftz and I'm trying to balance the main keyword with LSI or related keywords.