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Wrote a reply to this which appears to have disappeared into the ether... 1. I think you're looking for some kind of content analysis module - have a look at the Alchemy module which might be useful. Oh, also look at SEO Checklist and SEO Compliance Checker modules which might be useful. 2. Basic ones: page title, global redirect, path redirect, path auto, google analytics, xml sitemap, site verification Other ones: a-links, taxonomy nco 3. Do you mean the Google Search Quality document? You can find them online pretty easily (including links from Dr Pete's SEOMoz blog: http://www.seomoz.org/blog/16-insights-into-googles-rating-guidelines) 4. Web Forensics in the UK does this kind of thing, there's other services out there which do similar kind of thing Hope this helps