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If it were me I would be looking to make the pages more unique. Even just a small bit of unique text, tying in with differences can be enough to prevent issues.  We've seen this on commerce sites that have multi-faceted navigation that effective create long lists of similar pages. I'd be looking to add a few lines, even just 3 or four sentences to each page.  Get that high up in the code and have it relate to the page.  I know that lots of people talk about having 500 words of unique content, but I don't think that level is neccessary (nice if you can though!). You can get freelancers through odesk or similar to do this sort of work very affordable. However, if you want to stop a piece of content, like a list being indexed your main options are probably: Show the list as a image Use javascript (although no guarantees this will do the job) I do think that this is really trying to hide symptoms, rather than dealing with the cause though. With regards to googleoff/on I don't think these are what you think they are.  Someone may correct me, but I think that they apply to search appliance, not the public google search index (off to check now!) Edit : Yes... I am not going mad. That tag relates to search appliance, which is something totally different to the search that you use at google.com etc.