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Hi Ramon van den Ende, Thank you for your reply. Good to see that someone else had the same thoughts. I agree this certainly is gaming the system but isn't that what we as SEO's have been doing since the start I do think that in practice it would work but again to to your point how long would it last for before big G cottons on and decides to stop showing the results. This is exactly the kind of discussion I was after. Alex

Hi Joel, It certainly is not a simple fix as we have ticked all the standard boxes. The hreflang has been in a good 4-5 months now. We have offices and stores in the Uk so have business listings set up for them to cover the local citation and pack. hopefully will have physical offices in the USA soon so I can do the same. Its not a massive issue as the UK domain holds the top spot but the directors and I cant fathom why the US serp is still showing.