Welcome to the Q&A Forum

Hi Alex, Good questions. I'm going to run through these pretty quickly since there are quite a few. I would first recommend that you study the Google Places Quality Guidelines, which answer many of your questions: https://support.google.com/places/answer/107528?hl=en 1) Google Places 1.  Do not create a Google+ Local listing for any location except a real, physical location that is open to the public during stated business hours (like a restaurant) or from which staff goes to serve clients (like a plumber) and at which the phone is answered during stated business hours. 2. While Google is fine with home-based businesses, they must be staffed businesses where a phone is answered during normal business hours and you must be sure to comply with their rules about hiding your address. There is grey area here. Be careful. Using residential addresses can become spammy and Google is wise to it. Again, see the guidelines. 3. Each location must have a unique local area code phone number. Do not duplicate phone numbers or use 800 or call tracking numbers. 4. If you have a legitimate multi-location business, best practice is to build a landing page on the site for each office and link to the respective URL for this page from each Google+ Local listing. 2) NAP 1. Your NAP should be identical everywhere on the web. Never add keywords, city names or other modifiers to the business name. Questions 2, 3 & 4 - see above advice in previous section. 3) Company name and domain name. If you are a brand new company and are just now naming your business, it can help to have keywords be a legitimate part of your business name. In other words, it can be better to be Anaheim Plumbing Company vs. Bob's Fix-it Service. If your company already has a brand, re-branding is an enormous task. Not sure if this is what you are asking about. Regarding domain names, having keywords in the domain can provide a small competitive edge, but my preference is for the domain name to authentically represent the business name. If a company is called Smith TV Installation, I'd be totally fine with having smithtvinstallation.com as the domain name. Of course, you can go with the shorter name if the name is just way too long. What you definitely want to avoid is publishing a weak site with an 'exact match domain', as this has been the subject of recent Google penalties. In other words, don't buy 50 domains with geo-specific-keyword-oriented words in them and then publish weak and duplicate content on them. There are many good choices you can make when it comes to naming your business or buying your domain. My preferred approach is to be as authentic as you can with your brand, whenever and wherever you can. Unfortunately, due to non-disclosure policies, I can't share my own clients sites with you. It sounds to me like you may not actually be promoting a true mutli-location site if you've only got a single office. I recommend that your first step be to study the guidelines and identify what your business model type really is. That's a vital first step! Hope this helps.