Questions
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How to I calculate the traffic amount for a competitors website folder?
Pull the site stop searches via semrush.com. With that report then take everything out except for the landing pages and traffic % columns. Now consolidate all the duplicate pages and sum the traffic % using the excel consolidation feature. You'll be left with the top landing pages sorted by estimated search traffic %. It's not perfect but it's not a bad estimate either... especially if they have a lot of data available via SEMRush.
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