Questions
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Competitors at the same physical address
Hi Ahead4! Google's local product takes into consideration the concept of an industry centroid - for example, an area of town where most restaurants, insurance companies or car dealerships are located - so I wouldn't immediately think that Google would have any problem with 2 businesses of the same industry being in the same region. That being said, in investigating this, I would want to look carefully at details like the distinctness of each business name, address and website content. I would want to be sure that citations are completely distinct for each business and haven't accidentally gotten mixed up on any of the major platforms. Age is also a factor - if Client A is six months ahead of Client B, then they may have earned six months more of 'trust' in Google's book and their citations may have had that much more time to go live and settle in. I'd also be curious to know, if you are managing both clients, did you build their websites identically (same language in menus, calls to action, etc.) that could lead Google to believe these 2 websites are just cookie cutter templates of one another? Are there other things you might have done that are similar enough to make you uneasy about Google possibly confusing the 2 businesses as being just 1? Content that is actually too close in wording or a link profile that it is nearly identical or a social media outreach that is the same for both businesses? And, of course, a very important question here would be that the business addresses are, indeed, unique. You've explained that the businesses are next door to one another, but their street addresses are totally different, right? As Kayintveen_MD has mentioned, there are many nuances to this situation that bear investigating. I've quickly brainstormed a few here but I am sure there are many more. At the end of the day, though, Google understands that similar businesses are often located in a certain part of town and that, alone, should not be cause for fear of penalties. When you have 2 clients in the same town and industry, only one of them is going to be #1, which is likely why many Local SEOs will not take on 2 clients in the same business and city. You might find this article helpful in your further troubleshooting: http://moz.com/blog/troubleshooting-local-ranking-failures
Local Strategy | | MiriamEllis0