Questions
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Some products not shown in SERP
Adrian First step, is to check that the page is indexed - which is it. So then it is a matter of ranking, which is a huge topic of course, so let me point you to some resources that have already covered how to rank; http://moz.com/blog/how-to-rank http://blog.kissmetrics.com/seo-for-ecommerce-websites/ http://blog.crazyegg.com/2013/09/12/on-site-ecommerce-seo/ http://pointblankseo.com/link-building-strategies In general if your on page grade is an A you may need to continue making the site more popular with links, social media, referral traffic etc. For example the link metrics show a fairly low DA of 35 and online 10 linking root domains.
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