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Hi, Google says "Server Location Mostly Irrelevant For SEO". I'm quoting Google's John Mueller in response to the question of SEO and server location: "For search, specifically for geotargeting, the server's location plays a very small role, in many cases it's irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we'll mainly use the geotargeting from there, regardless of where your server is located. You definitely don't need to host your website in any specific geographic location -- use what works best for you, and give us that information via a ccTLD or Webmaster Tools." Q: Is the server location important for geotargeting? If you can use one of the other means to set geotargeting (ccTLD or Webmaster Tools’ geotargeting tool), you don’t need worry about the server’s location. We do, however, recommend making sure that your website is hosted in a way that will give your users fast access to it (which is often done by choosing hosting near your users). _Original thread @ https://productforums.google.com/forum/#!topic/webmasters/k6po9mnpI8c/discussion_ Hope this helps. Thanks

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Hi there I have seen correlations in my implementations to improved visibility, but you that doesn't mean that it boosts rankings every single time - each website/industry is different. According to this Search Engine Watch article, pages with Schema markup rank 4 positions higher in search results. But I can't stress this enough - you need to experiment and implement it (correctly) and benchmark your current organic visibility. If all major search engines pay attention to it, I can promise you it's worth implementing and tracking. Hope this helps! Good luck!

Hello! Domain Authority is OUR metric and we have a specific way of crawling to calculate our metrics. Majestic will have their own link discovery methods as well as other backlink tools. You will not find the same amount of data with any single tool so it is best to use all at your disposal to have as much information as you can for your analysis. Hope this helps!