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Hi, How old is this site? Has it been given enough time to start to rank well amongst your competitors? One term / one page is the general thought that you should follow as this is the safest way to make sure you don't fall into keyword duplication / cannibalisation and makes for a much more straight forward strategy. Just remember to try and keep the pages as targeted as possible and add amazing content that is backed up by strong supplementary content. Make the page great for visitors and you will start to see returns. -Andy