Welcome to the Q&A Forum

Thanks Martijn,

So hreflang is not essential - what would you say is the most essential consideration for International SEO outside of employing a sub directory strategy as outlined in the opening post?

Thanks

Rob

Hi All

I am helping with a website with sections for different countries, that is taking the sub directory route for example:

www.xxxx.com/uk/
www.xxxx.com/india/
www.xxxx.com/egypt/

In Webmaster tools we will be pointing each sub directory to the relevant country so Google knows /india/ is for the Google searches in India and so on..

However, I am a bit unsure about the rel=alternative "hreflang=x"

How do I implement this on each page? and is it needed? Bearing in mind we have a facility on the site which translates the words to any of 50 languages....

Thanks

Rob