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Canonicals and hreflangs must be treated separately. My rule, and this what I said at LearnInbound, from where SEMRush tweeted the tweet you embedded in your post, is this: First set up and/or solve all canonicalization issues your site may have; Once you have solved the canonicalization issues, you can work on implementing the hreflang only on canonical URLs (not canonicalized) In that case of pagination the pages 1, 2, 3, 4, et al have self-referential rel="canonical", so - ideally - the hreflang must reference to the corresponding pages 1, 2, 3, 4, et al of the same pagination in the other country and/or language version. Finally, you are correct regarding the "view all" being the canonical URL of a paginated series.