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Hi there, Spencer has it right - to analyze the backlinks of your competitor, simply pop the URL of your competitor into Open Site Explorer and you can see all the link metrics for that domain. The reason your own link reports might be empty are if your website is new or if it has no backlinks itself that our crawlers have found. If you had links that we have metrics on, they would show here. But note that these are your links, and not your competitors. Again, you can use Open Site Explorer to see your competitor links. I can definitely see how this might be confusing. I'll add a note for our product and engineering teams to suggest ways to make this more clear and easy to use! Thanks for writing in!