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Latest posts made by 831Dave

A Digital Marketing Lead Generation Director, and SFDC/CRM MAP CMS Administrator with extensive experience leading, planning, managing and executing on a broad range of initiatives in fast-paced environments.

My three pillars of success:

1. Inbound Marketing (through thought leadership and educational based content) is crucial for any company who wants to be found online.
2. Lead generation is an integrated process that utilizes and requires a mix of marketing activities and sales team involvement.
3. Sales and Marketing processes need to empower sales and marketing collaboration, and closed-loop reporting is crucial to understanding how best to invest future marketing budgets.