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Hi Keri, http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization the author  Geoff Kenyon says that he would recommend a 7:3 ratio branded vs. exact.. Do you think this Ratio is good? <imo>the algorithms are not going to "always" rank a site with a 7:3 ratio over a site with a 6:4 ratio they are not "only" looking at the quality of links and the anchor ratios to rank a site, they are also looking at social media indicators.  </imo> I did read an article on seomoz about Wikipedia pages which outrank many sites and have mostly exact links.. However, Wikipedia's root domain has mucho trust and authority  so this would not be a good enough indicator