Questions
-
I have a client in Australia that is going to set up a website that is in Chinese to service their Asian customer base (Indonesia, Singapore, HK, China). What domain should they use?
Hi, I'd recommend getting a ccTLD (.cn) and hosting in China or Hong Kong. Also localizing your website with the help of native professionals. Pros: This is the clearest sign to Baidu (The predominant search engine in China) and to all search engines in general. Cons: The domain authority of the new site will be completely independent of the current site and it might be expensive Now, if you wish to use a gTLD and put the Chinese version of the site in a subdirectory. That's fine too. Just remember to add the Hreflang tags. Pros: Less expensive Cons: Chinese search engines and internet users favorite sites that are hosted locally.
Local Website Optimization | | shopwood1