Raise my Domain Authority and MozRank

[RyanKent]

Hi Blake.

I hate to disagree with you on your first Q&A post but I believe the information you are sharing is incorrect. Increasing the domain registration length on a domain has no known boost to DA or any other ranking metric.

I suspect the rumor was creating by a domain registrar seeking to increase sales. The idea makes sense, but it has never been supported by anyone. In fact, when directly asked the question Matt Cutts denied it had value. He even went so far as to speculate the concept was probably a misunderstanding based on a patent Google filed to consider a domain's past registration length as a ranking factor. In other words, sites which have been around for years could potentially be given a boost over newer sites. Even that aspect was denied by Matt who shared Google files many patents but does not necessarily use them, or may have used them at one time but stopped.

http://www.youtube.com/watch?v=Y1_1NQWQJ2Q&NR=1

Another point is a site's DA as reporting in the MOZbar or OSE is based on the Linkscape crawl of the web. A domain's registration length is definitely not part of the equation.

I hope this doesn't dissuade you from sharing your thoughts in the future. Welcome to MOZ.

[trickyzoo]

Can I post the actual URL or is that against seomoz rules? I rank well, but need an extra boost to get over the hump! How much would a great infographic cost? Do truste, BBB and verisign Help with seo by just having them on the site?

[RyanKent]

Can I post the actual URL or is that against seomoz rules?

You can post the URL

How much would a great infographic cost?

The question is too generic. It is like asking how much a logo costs. There are free logo makers, some $50 logo makers, and custom logo designs which cost thousands of dollars. A good infographic will be hundreds of dollars. A "great" one should still be do-able in the hundreds range, but it depends on the designer.

Do truste, BBB and verisign Help with seo by just having them on the site?

Definitely. They have been proven to help with conversion rates. Prior to panda they didn't have a direct ranking value, but I strongly believe they are a ranking factor in our post-panda world.

[trickyzoo]

Thanks for all the information.

[blake-76624]

Thanks for the correction and for the info!  I'll be careful what I say on here unless I know for sure what I am talking about!  Thanks again, Ryan

[RyanKent]

I love the site concept. Everyone needs insurance so your market is huge. It is amongst the most competitive markets on the internet so it's definitely a challenge.

I will send you a private message as there is too much to cover in a Q&A response.

[ShaMenz]

Hi trickyzoo,

Awesome information from Ryan on this one!

Given your industry, and the fact that you do have some budget, one other thing that could make a big impact for traffic, links, brand visibility and in the long run, overall authority of the site is the development of a phone app that people can't bear to be without

Hope that helps,

Sha

[blackrino]

Ryan, as I agree with you that it's not a huge factor - if a factor at all, registering your domain for longer than a year has been proven to actually help. The reason is because google doesn't think you are a spam site. If you have a site that has no past and you come and register for a year only, google will look at that as a spammy site. Now if you have had 10 years and you register for a year it's not as big as a deal (as you said). So I think it depends on what your circumstances are.

[RyanKent]

registering your domain for longer than a year has been proven to actually help.

If you have a site that has no past and you come and register for a year only, google will look at that as a spammy site.

Would you mind sharing the proof? All the "evidence" I have seen has been shoddy and thoroughly debunked. I am not aware of any SEO who has shared any credible evidence on this topic in the past 2 years.

When I began learning SEO I learned a lot of misinformation. Part of why I participate so heavily in SEOmoz Q&A is it constantly leads me to question my knowledge. If you have another quality source of information, I'd love the opportunity to learn more on this topic.

[RobertFisher]

I have to agree with Ryan. When we are doing campaigns it is not unusual for us to buy all the domain extensions to given phrases. An example would be if we were doing a medical device ad for PI attorneys, we might by BadDevice.org, .com, .net, .info, etc. We will only choose one or two so we do not want to have a bunch with two years we have wasted money on. We let the others expire.

We have had no problem growing PA and DA along with ranking on the engines with one year domains.I do not see where those we bought for two years improve ranking any faster, either.

[slobodannn]

Heloo, i'am new on seo and i have 1 blog hosted on blogspot.

Few 2 weeks i host my blog (unlock-all-phone.blogspot.com) to domain (http://unlockboot.com/).

My page rank on *blogspot is 1, but on the new domain is 0

Any solutions?