Deciding if It's On or Off page?
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Your site could benefit from SEO attention. I see many good points such as your McAfee trust seal, acceptance of Paypal and Google Checkout, a toll-free number and other great signals for consumers.
A few examples of opportunities to improve:
Your current title is: Motorcycle Helmets | Motorcycle Helmet | Biker Cheap Discount motorbike & ATV helmets. That is too many keywords and dilutes your focus. A suggested title would be "Motorcycle Helmets" or "Motorcycle Helmets | LeatherUp.com"
Your meta description is too long. While the description does not affect ranking, it does impact user click-through rate. Presently your meta description is simply a keyword list: "50% off Leather Jackets Motorcycle Jackets, Motorcycle Boots, motorcycle helmets, leather pants, leather chaps, Motorcycle saddlebags, mens womens leather coats, harley davidson boots, leather vests, harley boots, leather jackets, biker jackets, motorcycle gear and accessories, motorcycle leather jackets at discount prices". I would suggest "50% off Motorcycle gear such as helmets, jackets and much more! LeatherUp offers all types of wearable motorcycle gear at discount prices. If you can't find it here, it probably doesn't exist!"
Your home page is stuffed with huge lists of links. You offer over 200 links on the home page. It's too many. I would recommend reducing the links by presenting them in a more usable format. Perhaps simply offer category links. By reducing the sidebars, your page length will also be reduced which may offer a cleaner appearance.
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Thanks Ryan, These are all things I suspected, but it's good to have an outside confirmation as well.