OSE High Domain Link Total

[waynekolenchuk]

Why does OSE report such a high domain link total in the SERP overlay underneath each result? I'm looking at at site that I know has about 90 links domain wide and the OSE overlay in SERP reports 610

[RyanKent]

Can you share the URL involved? Or another URL with a similar issue?

[waynekolenchuk]

Sure http://www.gardnercontrols.com/

What I'm referencing is when I search Google for gardner controls below the SERP result for the company I see 610 links from 8 domains (for the root domain) on the overlay.

[RyanKent]

Why does OSE report such a high domain link total in the SERP overlay underneath each result?

The tool is including all of your internal links which is skewing the numbers. I haven't looked at the total # of links information is quite some time. I filter it out in the way you might filter out noise in a loud room so you can listen to the person to which you are speaking. Perhaps others can comment as to whether or not they find any value to the total # of links offered by the search extension.

If you look in OSE at "The Garder Advantage" category page you will notice about 20 links. Then check each of the 4 sub-categories from that menu item and each of them have about 20 links. You add them up and it's 100 links right there. If you include all of the internal links for the site and combine that figure with the external links, you should arrive at the 610 figure.

My suggestion is to focus on RDs (linking root domains).

[waynekolenchuk]

Thanks Ryan. Makes sense. I should have thought of this. I do filter internal links when using OSE, but for some reason I didn't make that connection on the SERP overlay