Footer Navigation

[AndieF]

We have links to our key pages at the top of the website:-

• Home
• Our Services
• Work Examples
• About Us

But we have many more pages than this. In the footer of the website we have additional links to the individual services and pages such as FAQs and Customer Feedback.

Does having the links here lessen their effectiveness in terms of SEO?

[RyanKent]

Links are treated differently based on their position on a page: in content, navigation, sidebar, footer, etc.

I would recommend offering links which are helpful to your site's visitors. Don't attempt to link every page on your site from the home page unless you have a small site. Link to the most helpful, interesting and useful pages of your site.

To answer your question directly, yes, having the links in the footer does lessen their SEO impact, but that is not a bad thing. Your FAQ and Customer Feedback pages are normally not key pages for your site. Keep in mind your site has a specific amount of link juice to offer. In order for one page to gain, other pages have to lose.

A short video discussing footer links

[seoug_2005]

Do you mean to say that link juice is lost from one page to another page. I thought that when one page links to another page, the pagerank of the original page is preserved, while it flows to second page..