I am based in the UK. I want to appeal to a UK and US market. One of my keywords is 'generalised' which gets way more traffic in my keyword phrase when spelt with a z and not an s. What do I do?

[Nobody1616542228134]

Hi folks.

I am based in the UK.

I am about to launch a new blog, and I want to appeal to the UK and US markets.

One of my primary keywords is 'generalised', which gets way more traffic (as seen using Moz's keyword tool) in my keyword phrase when spelt with a z and not an s.

What do I do?

Any guidance would be great. I note this has been discussed before, but seemingly without a conclusion.

I would really appreciate any help you can provide.

[Martijn_Scheijbeler]

Do you see significantly different results if you search in Google US and Google UK for the same keyword but with different spelling? If yes, try to mix them up, otherwise don't worry about it. I would guess that for a keyword like this the different spelling shouldn't be too hard.

[Nobody1616542228134]

Hi Martin.

Thanks for the reply.

The results are similar in terms of content type, but there are significantly more results when a z is used and not an s.

I am concerned that if I use a z, my UK audience will think of me as illiterate (especially if I am not consistent). I can't maintain American spelling throughout all of my writing.

I guess I have answered my own question: I either use English UK spelling or got all out and use English US completely.

I would expect Google's AI to overlook such a trivial thing, but I am not convinced!

Catch 22, I think.