SEO Quake says that 75 characters are optimal for the URL and Moz says it is too long. Who shall we trust?

[Madlena]

SEO Quake says that 75 characters are optimal for the URL and Moz says it is too long.
Also Moz says that 92 meta description is too long buy SEO Quake says 92 characters — average. Most optimal 10 - 70 characters.
What is the truth?

[Andy.Drinkwater]

Hi,

It is more a pixel-width limit than the number of characters, and this width can change depending on the width of the characters used. I believe this is still at around 580 pixels wide.

That equates to around 65 characters as an average but can be a little more or less.

I would try and stick within that threshold to avoid the page titles being truncated (cut off).

Moz gives some good tips here...

Andy

[victor.celer]

A URL 75 characters long is definitely not optimal. Imagine that you want to share it in IM, SMS, ... It will look ugly, it will probably occupy more than 1 line. So, you will have to use a URL shortener to make it more "sharable".