Local Strategy for Multiple Domain Integration

[Ben-R]

Hello,

We are a locally driven business with two locations. Currently, each location has its own local site and are linked to from our central domain (3 domains total). We are discussing whether we should integrate the local sites into location pages on our core domain. However, we would also prefer to keep the ‘local’ domains live.

Is this a viable strategy and what would we need to do to ensure the local sites won’t cannibalize our efforts with the main domain? Also, should we remove the contact information on those local sites to avoid NAP issues?

The other option would be to build out the local domains but that could raise concerns over budget and potentially expanding into the future. And we would like the main domain to take presendence.

A few additional notes on this:

• Each location has its own brand name and contact information.
• Traffic across all 3 sites is about the same.
• We are also considering using silos with sub-folders to build out local service pages.

We understand how to set up location pages but are asking more in terms of overall strategy and ideal way to position all 3 sites.

Any help or insight would be very appreciated.

Thank you in advance.
Best,