Does Facebook Messages count as a social signal factor?

[DV4sd455]

Hi,

We know that social signals are usually referred to as a webpage's collective likes, comments or shares. But what about the Facebook messages generated from the messenger plugin on a web page?

Especially on a business page, if one business page receives hundreds of Facebook messages through a landing page or blog page, does that count as social shares?

And how effective is social signals are for a website in 2020? Although social engagement is always good for any website, my question is, how logical is it to purchase "social signal gigs" from konker or Fiverr or other gig markets?

We run a social media marketing company in Australia, our website: https://www.playchat.com.au and we get a lot of messages every day through the messenger add on from our home page. Will that make any difference whatsoever?

Looking forward to hearing from you. I appreciate any help you can provide.

[katemorris]

My guess is no. It might correlate someday, the number of messages and how generally popular you become, but messages are not public data. Google and Bing can't crawl that data, so they can't use it. Social signals like likes, replies, reviews, etc are available metrics, so they can at least be taken into account. However, it was and still remains not a direct signal, more of a correlation.

[R0bin_L0rd]

Totally agree with Kate, Google doesn't have access to this information, an uptick in messages is a good thing if you can tie that back to your business being more popular but I definitely wouldn't pay to have bots send messages for the sake of SEO.