Google My Business right had side block disapeared for a brand search

[Dan-Lawrence]

Hi Darin,

Thanks! Schema all supposed to be correct, which one do you mean specifically - organisation schema?

The weird thing is that it does all display correctly when I click 'View In Search' in my GMB a/c, only not when I check directly on search (weird because 'View In Search' within GMB looks like it links through directly to the same results just with the GMB pack).

Yes other things checked and not incognito & yes competitors all resolving ok

All Best

Dan

[MiriamEllis]

Hi Dan,

The object in question is called a "Google Business Profile" (formerly known as a Google Knowledge Panel). Are you able to share the name of your business so the community can take a look?

[Dan-Lawrence]

Hi Miriam

Yes its SHOP21

Has been showing the results fine since going live end of April, then suddenly disapeared over the last 48 hours

This is the link to the results showing correctly when i  click on 'View in Search' from my GMB dashboard, but can no longer replicate that for a direct branded search for 'shop21'

https://www.google.com/search?hl=en&_ga=2.12081972.1837970735.1559125830-980297739.1559125830&q=SHOP21&ludocid=1029865427336891279&lsig=AB86z5WuLWll0fZnP4SOIPNSQbBb

Many Thanks

Dan

[MiriamEllis]

Thank you, Dan!

I can confirm that you're not coming up with a Google Business Profile when I do your branded search. However, I do see a couple of things when I look at that link you provided:

1. A Facebook page is outranking any website for the business.

2. The next thing I see in the organic SERPs is this:

Shop21 Lou | Shop21 Lou

<cite class="iUh30">www.shop21live.com/</cite>Something New Is Coming! Our site is undergoing a transformation. Please be patient with us and pardon our dust as we make our changes. You won't be ..So, if that were your website, the language in the result is that the site is under construction. This does not create confidence.Then, further down, I see this SERP entry:

SHOP21: Colour Charts, Cards, Guides & Creative Supplies

<cite class="iUh30">https://shop21.uk.com/</cite>SHOP21 sells Pantone & RAL colour charts, guides & creative supplies to help colour professionals realise their creative vision & design objectives. Take a look!When I look back at the website link in the Google Business Profile in this result, it's linking to this latter URL (shop21.uk.com)So, my question is, which of these websites is yours: shop21live.com or shop21.uk.com? Do you own both of these sites? What is their relationship?

[Dan-Lawrence]

its shop21.uk.com

i have been averaging no 1-3 for branded search since going live

the rank seems to have dropped slightly at the same time as the Google Business profile disapearing

[ClaytonJ]

Hi Dan

The words or makeup of your brand name are relatively ubiquitous. Google may have served up GMB for a little while - to check on CTR etc. as it considered a brand then "little action" or "authority" and you are no longer served up.  It is relatively common for new websites or businesses.  Sometimes get lucky and stick.

Would suggest built up some domain authority and see if that is enough to get you back..

[Dan-Lawrence]

HI Don

Thanks that certainly makese some sense, although my SHOP21 was the first in existence (websites been live since 2002) and it has DA of 18

Thanks

Dan

[ClaytonJ]

Tough one, this site ranks above etc. www.shop21live.com/, facebook etc so still believe it is a brand strength issue, it could almost be part of an address for a shop in any shopping center globally...

But you rely on inside knowledge - gut instinct.

All the best.

[Dan-Lawrence]

Yeah but i think your right and talking to a colleague also agrees with you  its a CTR issue, and requires  more brand searches and/or general activity

whilst the domain is ancient i had neglected it for a few years so lost the brands value over this time so now need to build it back up

have a great weekend !

all best

dan

[MiriamEllis]

Hi Dan,

Okay, thank you for confirming the URL. I do think the near-match of your brand to the one at shop21live.com could possibly be confusing Google as to the intent of a user searching for "Shop21".

Whether or not this relates to your site re-do, I can't say, but basically, you'd be looking at needing to become the authoritative result for that brand. Right now, with you being outranked by that Facebook page and another business with near-identical branding, you're in a tough spot.

I would analyze shop21live.com and see what you can do to surpass their metrics with yours. An audit is definitely in order!

[Dan-Lawrence]

Good news, it has returned without any further actions on my behalf. But I have started to receive some sales via branded search results, so I think we can all safely conclude that this is triggered by brand search CTR.

Thanks for your input folks

All Best

Dan