Site Redesign Performance

[GAP_Digital_Marketing]

Hi,

I am looking for a bit of advice if possible.

In October 2018 we did a site redesign for a website that we had acquired (www.drainageonline.co.uk) but we have lost SO much organic traffic since Oct (-40/50% each month).

I have amended any crawl errors including broken redirects ensuring all 301's that we put in place are working correctly, ensured 404 pages working OK, implemented canonical onto all pages along with other bits but we don't really seem to be seeing any improvements in our organic traffic.

Can anyone offer any advice on the above?

Thanks,

Lea

[TimHolmes]

Was it a fundamental rebuild from the ground up? Did you do anything new? SSL etc...

Not sure if related, but Google also had an Algo update on the 27th October which may have impacted your organic traffic. Google said it was a small update, but those hit complained of quite large drops in organic traffic. details here

[GAP_Digital_Marketing]

Hi Tim,

Thanks for getting back to me.

It was a fundamental rebuild from the ground up, so pretty much a brand new site on the domain.

I can't see that the algorithm on the 27th October will have impacted performance to be honest, it actually looks like the site has been struggling organically for some time (from even before the time we acquired the site) but when the site redesign went live it dropped dramatically!

Looking forward to hearing your advice - it's appreciated!!!

Thanks.