.com and .co.uk tld question

[digitalmarketingneoscape]

My client has a site at mysite.com. They serve both US and UK customers. They have the..co.uk tld correctly redirecting to it. The client is asking if they should have two websites  - .com for US customers and .- co.uk for UK customers.

Any recommendations?

[abbiplunkett]

First thing I would look at: is the current website ranking well? If it is, sometimes the expression "If it ain't broke, don't fix it" rings true here. Your website overall will be stronger and have better ranking if you keep it to one domain.

From my experience and research, I don't think that UK buyers have any preferential trust to one TLD or another (.com vs. .co.uk) - so long that it is clear on the website that you serve UK customers (UK phone number listed at the bottom of page etc., about us page could mention it here too)

Why you would want to use a ".co.uk" TLD: Your business is targeting a local UK customer base. If it's a local business like real estate, tradespeople (plumbing, electrician), ".co.uk" TLD would be recommended.

If your client has aspirations to grow the company and target international regions, I would say that having a .com would be more suitable than a .co.uk since .com is an international TLD.

If I was you, I would go back to the client and ask what they are hoping to achieve with two separate websites. This may help give you more clarity, however from my knowledge, I recommend keeping it to one site with the TLD as .com.

Hope this helps!

[digitalmarketingneoscape]

Abbi,

Thanks so much. That is very helpful.