Enquiries stopped after site move

[Opus4Marketing]

Hello, I really hope someone can help. We recently moved our website from a shared server with one host to a VPS with another.  At the same time we decided it would be right to switch from the .co.uk to the .com and also purchase an SSL.  Since the switch we have had zero enquiries (3 weeks ago) when we would normally average one a day.  According to Google Analytics, I cannot see that traffic has been to adversely effected and rankings, though dropping very slightly have not dramatically fallen.  We have tested the site rigirously and there are no issues with it we can see. I ensured at domain level that there was a 301 redirect on the .co.uk site as well.  Does anyone have any suggestions as to why this would be the case?  And/or whether switching it all back to where it was with the .co.uk would be a foolish idea?  Many thanks!

[effectdigital]

Always avoid knee-jerk reactions to these kinds of things. It's possible that rather than the new location being the issue, the method of migration was more of a problem instead. If that's the case then moving back wouldn't help anyway (as you'd have to go through the migration again, assumedly)!

I'm not saying that is or is not the case, just trying to highlight that you don't know what the problem is (and thus any hasty action is extremely unwise). You need to understand what an enquiry is or what it used to mean on your old site. Does that mean a phone call, an email, a contact form submission (maybe all of these things)? Was one of these things far and away the most popular method of contact? If so - which one was it? That gives you a place to start your detective work

It may be that your contact forms are still coded to send mail to an inbox on your old domain which can no longer receive the comms and thus no enquiries are being process. Maybe due to the change of domain, the event-tracking code needs to be adapted (this could be the case if you changed your UA property / number in GA when you moved)

If it's calls that are down, what call tracking solution are you using? There are loads. Usually they run a script on your site to swap out a phone number and thus attribute calls from visitors to your site who were ascertained via different channels (PPC, SEO, email, display, affiliates etc)

If you left that all in place, maybe you need to log in to the back-end of the call tracking system and update it there to listen for calls from a new domain! Maybe it's just something small and silly like that

Because you didn't give loads of detail I can't help huge amounts (unless you share more) - but I hope that, what I have written here will help you to track down the culprit of your problem. To me it sounds like a tracking issue, rather than a performance issue (but I could be wrong)

Always remember that the web has thousands of ways to trip you up if you aren't paying attention. Often developers will push for a 'logical', one size fits all solution. It's only afterwards that people realise, they needed an expert!