SEO implications of using Marketing Automation landing pages vs on-site content

[philremington]

Hi there,

I'm hoping someone can help here... I'm new to a company where due to the limitations of their Wordpress instance they've been creating what would ordinarily be considered pages in the standard sitemap as landing pages in their Pardot marketing automation platform. The URL subdomain is slightly different.

Just wondering if anybody could quickly outline the SEO implications of doing this externally instead of directly on their site?

Hope I'm making some sense...

Thanks,
Phil

[willcritchlow]

Hi Phil,

Sorry for the slow response to the question - we had a hiccup with the email alerting system and so I wasn't notified as quickly as I should have been.

A couple of resources that might help give you context on the general question about sub-domains vs. sub-folders:

1. Video explainer
2. Overview of URLs generally
3. Recent follow-up showing that moving from sub-domain to sub-folder can result in positive movements

Having said all of that, given that you reference the fact that technical limitations have caused this situation, it's worth noting that creating the content on a separate sub-domain is clearly better than not creating it at all if those are the pragmatic real-world options on the table.

Good luck!