How would you go about influencer marketing in the b2b space?

[Taysir]

Hi Mozzers,

I have conducted some b2c micro influencer marketing campaigns in my previous gig by reaching out to blogger and having them promote some content we created. I am now working in a Fintech company (b2b) and would like to get a few ideas on how can I leverage the influencer marketing channel within the Fintech industry.

1. Can you share some ideas on different b2b influencer marketing strategies?
2. What are good processes to follow besides cold email, meetups, events?
3. Any influencer marketing softwares you have used and recommending it in that space?

Thanks!