Help choosing ideal URL structure

[SMQ]

Hi All,

We are considering changing the link structure for the website of a large restaurant group, which represents about 100 restaurants in the USA. While I have some opinions, I'd very much welcome the opinions of some other seasoned SEO's as well.

There are two options on the table for the link structure, which you can see below. The question is for restaurants with multiple locations, and how we structure those URLs. The main difference is whether we include the "/location/" of the URL, or if that is overkill? I suppose maybe it could have some value if someone is searching a term like "Bub City Location", with "location" right in the search. But otherwise, it just adds to the length of the URL, and I'm not sure if it'll bring any extra value...

In this example, "bub-city" is the restaurant name, and "mb-financial-park" is one of the locations.

Option A
http://leye.local/restaurant/bub-city
http://leye.local/restaurant/bub-city/location/mb-financial-park/

Option B
http://leye.local/restaurant/bub-city
http://leye.local/restaurant/bub-city/mb-financial-park/

Thoughts?

[Vijay-Gaur]

Hi There,

Both Options can be useful, you have to make a choice based on following factors:

• It is good to include keywords in the URL, till the time the URL is not getting longer than 50-70 characters. If it's getting longer around 100, then get back to smaller structure.
• http://leye.local/restaurant/bub-city/location/ have a page? It's better to have it as part of the structure, if not then it makes just characters in URL and not an important part of a structure of the website. Fewer the folder the better, unless they have some importance in the structure of the website for a navigational purpose.
• Too much content in the URL is going to make it look spammy, but it needs to relevant and important to the structure of the website.

I hope this helps.

Regards,

Vijay