Alt tags advice

[seoanalytics]

Hello,

When describe an alt tag from what I understand you need to put your keyword when you can and not literally describe the image.

For example let's say I have a picture with 2 cyclists on a road in the dolomites. I would tend to describe it saying " 2 cyclists riding in the dolomites"

But for google it is better to describe it saying "Bike riding in Italy and through the dolomites" based on the fact that I am looking to rank on "italy bike tours"

Isn't it ?

Thank you,

[Nigel_Carr]

Hi SEO analytics

I would Alt the image "Italy Bike Tours"

I would simply put the primary keyword in here for the main or featured image.

Secondary images can help support this so, yes for other images 'cycling through Italy', 'Bike riding in Italy' just don't make them too long.

Think of these as keywords for the images to be found, so the more succinct the keywords used and the better searched - then the easier they will be found in Google image search and the better they will help the SEO of the page.

Regards Nigel

[seoanalytics]

So you confirm it is mistake to write 2 cyclists riding up a road in the dolomites because it describes the cyclists and isn't a related keyword to my target keyword, correct ?

Thank you Nigel,

[Nigel_Carr]

Hi

yes exactly - make teh feature image or if it's a single image on a page, the primary keyword.

Regards Nigel

[seoanalytics]

Ok, thanks.

By the way I was reading the link you send a while ago about rank brain https://backlinko.com/google-rankbrain-seo

and got a question about the last slide when it talks about watson natural language.

The concepts that are found when I click on the tab concepts are found based on the keywords that are in the keyword tab, correct ?

[Nigel_Carr]

Yes that's right.

But there are better ways of researching keywords. My favourites in order:

Google search
Moz keyword explorer.

I shot a video of it here for page titles: https://carouselprojects.co.uk/crafting-killer-meta-titles/

This is for the beginner but I hope it's informative

Regards

NIgel