Blogspot blog is subdomain, but domain is changing - How will this affect backlinks?

[RobertChapman]

Hi Moz community,

I appreciate the title is confusing, so let me explain.

We use blogspot to host our blog. It's set up as a subdomain of our website. Let's call it: lovelyblog.lovelytraining.com

Our website, in this example, is **lovelytraining.com **

We're migrating our website to a new domain: lovely.training

We'll be redirecting everything on the primary website, so our link profile won't be lost.

However, as the blog is hosted on blogspot, we'll lose links pointed to the blog. The blog would remain lovelyblog.lovelytraining.com - but our website would now be lovely.training

The question is, has anyone migrated/redirected a blogspot blog in this way, to retain links?

Secondly, is there another way we can tell Google that this is blog should be treated as a subdomain of our website?

I'm sure I'm missing out something stupid, so don't go easy on me!

Thanks all.

[KristinaKledzik]

Hi Robert,

Just want to be clear: you're going from having the website lovelytraining.com and the blog lovelyblog.lovelytraining.com to having the website lovely.training and the blog lovelyblog.lovelytraining.com. Right?

If so - yup, you're going to lose that subdomain connection. There's no formal way you can tell Google that lovelyblog.lovelytraining.com is essentially part of the lovely.training site, but you can link to the blog in your header or footer so they're clearly partners.

Have you thought about migrating your blog to lovely.training/blog/? That's the best way to consolidate link equity.

Best,

Kristina