Asking a natural question in H tags ?

[seoanalytics]

Hello,

I read that in H tags it is more natural to write the question a user would ask, does it really have any benefits in terms of seo

For example instead of "Tour map" writing "what are the villages you visit ?" or instead of "Activity level" write " "what is the level like ?"

Does it help in anyway ?

Thank you,

[Igor.Go]

It varies and heavily depends on search volume and competition for the base keyword.
Sometimes competition for the base keyword is so high that it's better to use questions, sometimes the search volume on questions is too low to bother.

Most of the times search queries in forms of questions come from Google's autocomplete suggestions and mostly from mobile devices.

I personally would target base keywords but if you want to find some autosuggestion questions for your keywords you can try this free tool: https://serpstat.com/keywords/questions/?search_type=keyword&query=pizza&se=g_us

[seoanalytics]

Thank you for the info and the link.

[Nigel_Carr]

Hi

I'm not sure that Igor quite understood what you were asking. In terms of whether to use an H tag or not - I would use an H2 but only because the question would appear more prominently and stand out from the page.

The point here is the fact that it is bolded by using the H2 does not enhance the SEO of the page.  However, the fact that the question is bolded may make the user stay on the page longer as they feel that the page will answer the question.

If the user intent is to have that question answered then the bounce rate on that page will be lower (less pogo-sticking - ie jumps back to Google for an alternative answer) and that process will be good for SEO.

I hope that is clear - if not then please ask away.

Regards

Nigel

[seoanalytics]

Thank you for the clarification.