SEO Migration Options

[cerednicenko]

Hi Guys,

We have a www.sitename.com.au domain name and looking to move into the US market, and other markets in the future such as UK, Canada, etc.

We are reviewing our options. Currently the .com.au is ccTLD to Australia so won't perform well in US.

It seems the best option at this stage is to get a generic domain Generic top-level domains (gTLDs) like a .com.

Then create different sub-folders for each country for example:

.com our main country

.com/us/ target us

.com/uk/

Then in Google Search Console don't set country targeting for entire domain but use Hreflang Tags to specify the targeting for each page?

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This seems like a complex strategy to execute so i just want to check if this would be a optional option?

Any suggestions would be very much appreciated!

Cheers.

[GastonRiera]

Hello  cerednicenko,

You should implement what's best for your audience and visitors. As you are saying it it's fine, there no need to implement the internationalization in just one gTLD and subfolder, there is other way: using ccTLD for each country.
Always using hreflang tags to tell Google that are alternate pages.

Here a few resources to help you more:
Hreflang generator - Aleyda Solis International SEO - Moz Learning Center The Guide to International Website Expansion: Hreflang, ccTLDs, & More! - Moz Blog The International SEO Checklist - Moz Blog

Best Luck!
GR.