Ranking without use of keywords on page & without use of matching anchor text??

[DmitriiK]

Howdy folks.

So, here is a dilemma. One of competitors of ours is somehow ranking for a keyphrase "houston chronicle obituaries" without any usage of these keywords on the page, without any full or partial anchor text match ("chronicle" is not used anywhere). The rest of competitiors' rankings make sense.

Any ideas?

[Guest]

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[DmitriiK]

That's what I thought. Thanks!