What we can understand from decrease in % of New Sessions year to year in Google analytics.

[vtmoz]

Hi,

As per Google analytics, we are loosing around 15% of new sessions every year comparing to the previous. But the sessions are increasing. Good that sessions increased; but new sessions are getting reduced. What exactly we can understand from this scenario?

Thanks

[andy.bigbangthemes]

Hi.

Check how your organic traffic compares. If it's farely steady, no reason to worry. It may simply be that  your referral traffic has reached its "peak" in terms of new visitors they can send.