Keyword cannibalization or linking structure?

[vtmoz]

Hi all,

Recently I got an answer from this community about "why our login page is ranking but not my homepage for primary keyword"? Possibilities are keyword cannibalization or linking structure.

In our case, our homepage is not ranking for "primary keyword" but ranking for other keywords. If it is linking structure, what might be wrong? Like do we need to unlink login page from many internal links?

Thanks

[Alick300]

Hi,

Degrade the non-relevant page by removing keywords and related terms or make them harder for the engines to parse. Get inbound links on the page that you want to rank.

Here is a video of Rand Fishkin on the same @ https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday

Hope this helps.

Thanks

[vtmoz]

Hi Alick,

I need your help on this. I have removed the keywords from our login page, but still same page is outranking our homepage for primary keyword. Does this means its not about keyword cannibalization and something to do with internal linking?

[Alick300]

Hi,

When did you remove keywords? Did the page indexed after removing keyword??

I just want to tell you that Rand gave all the possible solution. If your page reindexed and still your issue not resolved work on other solution.

Thanks

[vtmoz]

Yes. It got indexed and started showing a different page title too. I am confused to figure out what causing this error. If it's not keyword cannibalization, then I must look into internal linking, which is way bigger than this. So just wanna confirm the chances of keyword cannibalization in our case. Any more steps to ignore keyword cannibalization?