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    4. SEO Content Development - Where do unicorns live?

    SEO Content Development - Where do unicorns live?

    On-Page / Site Optimization
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    • EGOL
      EGOL @Guest last edited by

      The problem is when the writer thinks that he knows about hydraulic jacks, but he doesn't know that he doesn't know enough to impress the people who might link to his work.

      Guest 1 Reply Last reply Reply Quote 0
      • Guest
        Guest @EGOL last edited by

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        • donsilvernail
          donsilvernail last edited by

          Jason,

          I sure do have this problem. I am a web designer who retains clients by selling content marketing packages after their sites are completed. I have a team of content writers of vary degrees of expertise. I found the best way to make it work is to cultivate the writer within a niche and constant training and development meetings. Run your ship like a newspaper. Your writers need to pitch the concept to you. Then guide them how you want the content formulated.

          Understand a first draft is not necessarily a completed piece of content. You should be editor in chief and know how to mine for great content and develop those concepts into your own ideas.

          The process is long but with practice the gears start turning and you can make a great living. The hardest thing is finding good writers who are willing to put the work in, meet deadlines, and accept your payment offer.

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          • Guest
            Guest @donsilvernail last edited by

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            • EGOL
              EGOL @Guest last edited by

              If you have the ability to do this you can make a small profit by "selling the service", but a very much larger profit by "running the website".

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              • Guest
                Guest @EGOL last edited by

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                • Jason-Rogers
                  Jason-Rogers last edited by

                  Great conversion. I appreciate hearing other peoples' experiences. For this project I came up with the following (after spending several hours reading about the numerous and varied disciplines that fall under the "content marketing" umbrella).

                  We are seeking a content development professional to produce core website content for our agency clients. The job is to flesh out existing assets and create new copy and content with the goals of attracting and engaging customers, driving leads, and meeting client business objectives. This person should understand how copy, content, and high-quality user experiences contribute to search engine performance.

                  We need 10 core web pages averaging between 800 and 1,500 words each, to be completed before June 1.

                  There are two essential characteristics that will make this project successful:

                  1) Develop compelling copy. This will require you to independently research the client, products/services, audience/customers, and market. We will provide briefs and support, but quality content comes from topical familiarity.

                  2) Develop and outline content tactics with an up-to-date understanding of SEO and the interplay of text, styling, layout, supporting assets and their impact on Google search and user experience.

                  EGOL 1 Reply Last reply Reply Quote 0
                  • EGOL
                    EGOL @Jason-Rogers last edited by

                    The content, both text and images, must be absolutely unique and not exist anywhere else in printed or digital form.  Content that has bee rewritten, paraphrased or complied from existing sources will not be accepted.  All rights to the content will be assigned to us and it may not be resold or used to produce derivative works.

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                    • Adlanera
                      Adlanera last edited by

                      Very stressful as the full-size decline in ratings coincides direct with this, and it does look like a computer virus. Let's give Rand and the Moz comm the heads up on this Subscribe button with icon youtube PNG. If he factors it out you can wager that it is going to be noticed by means of the powers up pinnacle!

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                      • Njnbiure45r4
                        Njnbiure45r4 last edited by

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